Minister for Natural Resources and
Tourism Hon. Lazaro Nyalandu (centre) together with the Hon.
Abdulkarim Shah (right-MP for Mafia) who is also the Vice Chairperson
of Tanzania Tourist Board and Dr. Aloyce Nzuki, Managing Director of
Tanzania Tourist Board in the ongoing International Tourism Exchange
in Berlin,Germany.
Minister for Natural Resources and
Tourism Hon. Lazaro Nyalandu (2nd right) with TEAM
TANZANIA participating in the ongoing International Tourism Exchange
in Berlin, Germany.
By Pascal Shelutete:
Tanzanian stand attracted hundreds of
tourists, travel agents and other tourism stakeholders in the ongoing
International Tourism Exchange, which is the World’s largest annual
tourism exhibition taking place in Berlin, Germany.
Team Tanzania
in ITB is led by the Minister for Natural Resources and Tourism, Hon. Lazaro Nyalandu. The flow of
visitors in the stand who were looking for various information regarding Tanzanian tourist attractions
brings hope that Tanzania will receive more tourists from Germany in the near future.
Tanzania in ITB this year is
represented by more than eight Government Institutions and 53
exhibiting companies representing the Tanzanian
private tourism sector.
These include Government Institutions representatives from the Ministry for
Natural Resources and Tourism; Antiquities Division; TanzaniaTourist Board; Zanzibar Commission for
Tourism; Tanzania National Parks; Ngorongoro Conservation Area Authority; East African Community
and the Tanzania Airports Authority.
The Private Sector is represented by 24
tour operators and travel agencies; 28 accommodation establishments and 1 airline company.
Out of these, 14 companies are from Zanzibar while 39 are from Tanzania mainland.
Germany is Tanzania’s fourth largest
source market, coming after United Kingdom, USA and Italy.
The German market brings in more than
36,000 tourist arrivals in 2012. According to Tanzania’s International Marketing Strategy,
Germany is among the four primary target markets, which Tanzania is
targeting to increase its market share.
Tanzania’s participation in ITB this
year is focusing on showcasing Tanzania’s unique and breathtaking tourist attractions, which has resulted
in it being crowned as Africa’s Best Safari Destination by SafariBookings.com.
Tanzania has also been
voted by the World Public to have three of Africa’s Natural Wonders: Kilimanjaro, Serengeti, and
the Ngorongoro Crater and has received several accolades in the past two years, making it one of
Africa’s most sought for tourist destinations which gives tourists
lifetime memories of a true life
experience.
The International Tourism Exchange,
commonly known as ITB Berlin has been taking place since 1966, attracting more than 170,000
visitors annually (exhibitors, trade visitors and media from all over the world).
The exhibition provides
exhibitors with an excellent opportunity to meet with key tourism players from all over the
world, establish new contacts, strengthen existing ones, enter into partnerships, network and get abreast
with new developments.
Hakuna maoni :
Chapisha Maoni