PRESS RELEASE

LAUSANNE, Switzerland, January 31, 2017/ -- The World Communication Forum Association (WCFA) (www.WCFA.ch) announced today it has named APO Wire (www.APO-opa.com) as the Official Newswire for the Geneva World Communication Forum 2017 (www.ForumDavos.com), a unique platform for a global meeting of influencers of the worldwide communications industry, to be held in Geneva, Switzerland, during the week of 13-17 March 2017.

The Geneva World Communication Forum provides a prestigious conference uniting a great number of experts worldwide – owners and managing partners of PR consultancies, ministers of communications, foreign ministers, public diplomacy representatives, chief communications officers and senior managers in PR and communications, seasoned practitioners in corporate affairs, marketing or media relations, bloggers, public administrators, and scientists from leading innovation or technology centres.

As the Official Newswire to the 2017 World Communication Forum, APO Wire will distribute news releases, media advisories and other content to its network of newsrooms, websites, portals and databases and will be offering a 50% discount to nominees and winners on all press releases relating to the Communication of the Future Award (C4FAwards) (www.C4FDavosAward.com).

More than 40 PR agencies have used APO Wire services over the last 12 months, including Hill+Knowlton Strategies, Weber Shandwick, Waggener Edstrom Worldwide, APCO Worldwide, Edelman, Porter Novelli (UK), Ruder Finn (UK), FTI Consulting, Idea Engineers, Tribeca PR, Magna Carta, VUMA Reputation Management, WPP Team Gabon, Atmosphere Communications and Djembe Communications, among many others.

APO Wire services are also used by blue chips Uber, Oracle, General Electric (GE), The Economist, DHL, L'Oréal, Starwood (Now Marriott Group), Hilton Worldwide, PwC, Orange, Philips and many more (the full list of clients is available here: http://APO.af/DJbGqJ).

Yanina Dubeykovskaya, Founder and Content Director of the World Communication Forum and President of the World Communication Forum Association, commented: "World Communication Forum’s uniqueness in 2017 lies not only in its extended format and its shift – from the global village of Davos, to the global capital, Geneva – but also in marking the higher level of development of the communication industry, in revealing the new professional identity of the worldwide communication community! We can now clearly and unambiguously declare that, today, communication has become a key driver of human development and humanity itself – intangible and non-material, communication is the very resource that contains a true potential for positive future changes!”.

APO Group (www.APO-opa.com) provides consultancy for companies entering the African market or expanding their presence in Africa. APO Group understands that securing and consolidating their position in such a diverse and complex market is important and often requires expert advice. From market research to meeting country stakeholders, from defining their digital communication strategy to meeting with the press, APO Group provides tailor-made solutions that will accelerate their market entry and development in Africa.

The advisory firm owns and manages Africa Wire® and MENA Wire®, the press release distribution services dedicated to Africa and the Middle East and is the global leader in media relations related to Africa and the Middle East.

APO Group founder and CEO, Nicolas Pompigne-Mognard, declared: “It gives me great pleasure to participate to WCF, sustainable growth is about sharing best practices”.

Distributed by APO on behalf of APO Group.